How To Create An Information Product: A Few Lessons Learned – Part One

I’m very happy to announce that the No Gym? No Excuse! workout system is complete and ready for release on October 21st. No matter its ultimate fate (although I’m 100% confident that it’s a great product), the creation process was an incredible learning experience. Here are a few things, in no particular order, that I learned while making No Gym? No Excuse!, and that you may find interesting and/or useful if you’d like to create your own product, excel in business, or even just live a better life.
Know what you’re getting yourself into
For those of your who’ve read The Four Hour Workweek by Tim Ferriss, think back to the chapter on product creation. You make it sound so easy, Tim.
Your book inspired me to start a business and nearly double my income while working about 2/3 of the time in the last year, has helped me leverage my time and enjoy life more, and was even the catylist for creating this book and DVD … I couldn’t give your book a higher recommendation (you can pick up a copy by clicking here).
However, I will say that you make creating a product and everything that goes along with it sound a hell of a lot easier than it acutally is. But then again, maybe I wouldn’t have even tried in the first place if I hadn’t read your book :)
The moral of the story here is that knowing what you’re getting yourself into before embarking on any sort of project will make your life a lot easier – although it’s not always possible. Whether that’s starting your own business or beginning a new fitness program, sometimes you just gotta do it. If you’ve never done it before and it’s something you really want to accomplish, sometimes it’s best to just jump right in, enjoy the ride, and correct course along the way! Plus, you’ll never know unless you try.
Planning Can Be Overrated
My wife would probably kill me for this one. My problem with planning too much is that the future is just too unpredictable. Don’t get me wrong; I plan out every day and week and figure out the most important things I need to acomplish. This has actually made an amazing difference in my personal productiviy. I also write down my goals and work hard to accomplish them. My main issue is with planning too much in advance: there are so many variables in life, it’s hard to know where you’re going to be in six months, let alone five or ten years. What I originally had in mind and the amount of work required for the and No Gym? No Excuse! Book DVD was a lot different than how it ended up in the end.
Look back at your life five years ago. Are you where you thought you would be? I’ll bet the answer to that question is no. Make the most of every day and enjoy the ride.
I think as I completed this project, I also began to realize that these ‘lessons learned’ are also emerging as my philosophies of life. In Part Two, I’ll be talking about how to leverage your time for a better life and the benefits of shameless self promotion. Stay tuned!
Did you enjoy this post? You can check out for the full details on this project or for info about Forest’s one-on-one and group training services in the Sacramento, CA area.
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